{"id":440128,"date":"2026-03-31T12:14:26","date_gmt":"2026-03-31T15:14:26","guid":{"rendered":"https:\/\/staging.portaltela.com\/noticias\/2026\/03\/31\/tcl-assume-o-negocio-de-tvs-da-sony\/"},"modified":"2026-03-31T12:14:26","modified_gmt":"2026-03-31T15:14:26","slug":"tcl-assume-o-negocio-de-tvs-da-sony","status":"publish","type":"post","link":"https:\/\/staging.portaltela.com\/noticias\/economia\/2026\/03\/31\/tcl-assume-o-negocio-de-tvs-da-sony\/","title":{"rendered":"TCL assume o neg\u00f3cio de TVs da Sony"},"content":{"rendered":"<p>TCL assumir\u00e1 participa\u00e7\u00e3o majorit\u00e1ria de 51% na nova joint venture com a Sony, que ser\u00e1 chamada Bravia, Inc. A opera\u00e7\u00e3o reunir\u00e1 o neg\u00f3cio de entretenimento dom\u00e9stico da Sony, incluindo P&amp;D, design, fabrica\u00e7\u00e3o e suporte de dispositivos de \u00e1udio e v\u00eddeo.<\/p>\n<p>A Bravia Inc. ficar\u00e1 sediada no escrit\u00f3rio da Sony em Osaki, Tokyo, e deve iniciar opera\u00e7\u00f5es em abril de 2027. A empresa produzir\u00e1 televisores com marcas Sony e Bravia, usando a tecnologia de display e a capacidade de fabrica\u00e7\u00e3o da TCL para potencialmente reduzir pre\u00e7os.<\/p>\n<p>A parceria visa combinar a linha Bravia com a expertise global da TCL em cadeia de suprimentos integrada e escala de produ\u00e7\u00e3o, ampliando o alcance de mercado. A expectativa \u00e9 oferecer mais valor ao consumidor global com maiores op\u00e7\u00f5es de produto.<\/p>\n<h3>Detalhes sobre a parceria<\/h3>\n<p>A TCL tamb\u00e9m comprar\u00e1 a Sony EMCS (Malaysia) Sdn., subsidi\u00e1ria respons\u00e1vel pela fabrica\u00e7\u00e3o dos produtos de entretenimento da Sony. As negocia\u00e7\u00f5es para outra unidade de fabrica\u00e7\u00e3o, Shanghai Suoguang Visual Products Co., Ltd., est\u00e3o em andamento.<\/p>\n<p>As declara\u00e7\u00f5es p\u00fablicas indicam que a Bravia Inc. buscar\u00e1 crescimento adicional no segmento de entretenimento dom\u00e9stico atrav\u00e9s da sinergia entre as capacidades t\u00e9cnicas da Sony e a escala industrial da TCL. A opera\u00e7\u00e3o conjunta representa um marco estrat\u00e9gico para ambas as empresas.<\/p>\n","protected":false},"excerpt":{"rendered":"<ul>\n<li>TCL ter\u00e1 participa\u00e7\u00e3o majorit\u00e1ria de 51% em uma nova joint venture com a Sony, chamada Bravia, Inc.<\/li>\n<li>A Bravia Inc. assumir\u00e1 o neg\u00f3cio de entretenimento dom\u00e9stico da Sony, incluindo pesquisa e desenvolvimento, design, fabrica\u00e7\u00e3o e suporte de dispositivos, como TVs Bravia, displays, projetores e equipamentos de \u00e1udio para casa.<\/li>\n<li>A Bravia Inc. ter\u00e1 sede no escrit\u00f3rio da Sony em Osaki, T\u00f3quio, e deve come\u00e7ar as opera\u00e7\u00f5es em abril de 2027, produzindo aparelhos com as marcas Sony e Bravia.<\/li>\n<li>A parceria busca utilizar a tecnologia de display, footprint de fabrica\u00e7\u00e3o, escala global e cadeia de suprimentos integrada da TCL para possivelmente reduzir pre\u00e7os.<\/li>\n<li>Como parte do acordo, a TCL adquirir\u00e1 a Sony EMCS (Malaysia) Sdn., com negocia\u00e7\u00f5es em curso para a subsidi\u00e1ria Shanghai Suoguang Visual Products Co., Ltd., outra f\u00e1brica da Sony.<\/li>\n<\/ul>\n","protected":false},"author":15,"featured_media":440143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"summary":"Bravia Inc. ter\u00e1 TCL com 51% de participa\u00e7\u00e3o em joint venture com a Sony, para TV e entretenimento dom\u00e9stico, a come\u00e7ar em abril de 2027","footnotes":""},"categories":[41,624],"tags":[2013,85,1975,5993,189,561],"class_list":["post-440128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-negocios","tag-industria","tag-inovacao","tag-parcerias","tag-producao","tag-tecnologia","tag-televisao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TCL assume o neg\u00f3cio de TVs da Sony - Portal Tela (STAGING)<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCL assume o neg\u00f3cio de TVs da Sony\" \/>\n<meta property=\"og:description\" content=\"TCL ter\u00e1 participa\u00e7\u00e3o majorit\u00e1ria de 51% em uma nova joint venture com a Sony, chamada Bravia, Inc. A Bravia Inc. assumir\u00e1 o neg\u00f3cio de entretenimento dom\u00e9stico da Sony, incluindo pesquisa e desenvolvimento, design, fabrica\u00e7\u00e3o e suporte de dispositivos, como TVs Bravia, displays, projetores e equipamentos de \u00e1udio para casa. A Bravia Inc. ter\u00e1 sede no escrit\u00f3rio da Sony em Osaki, T\u00f3quio, e deve come\u00e7ar as opera\u00e7\u00f5es em abril de 2027, produzindo aparelhos com as marcas Sony e Bravia. A parceria busca utilizar a tecnologia de display, footprint de fabrica\u00e7\u00e3o, escala global e cadeia de suprimentos integrada da TCL para possivelmente reduzir pre\u00e7os. Como parte do acordo, a TCL adquirir\u00e1 a Sony EMCS (Malaysia) Sdn., com negocia\u00e7\u00f5es em curso para a subsidi\u00e1ria Shanghai Suoguang Visual Products Co., Ltd., outra f\u00e1brica da Sony.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.portaltela.com\/noticias\/economia\/2026\/03\/31\/tcl-assume-o-negocio-de-tvs-da-sony\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Tela (STAGING)\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-31T15:14:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.portaltela.com\/s.01k9qg2nzk6z9\/2026\/03\/bravia1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1374\" \/>\n\t<meta property=\"og:image:height\" content=\"925\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Telinha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Telinha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.portaltela.com\/noticias\/economia\/2026\/03\/31\/tcl-assume-o-negocio-de-tvs-da-sony\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.portaltela.com\/noticias\/economia\/2026\/03\/31\/tcl-assume-o-negocio-de-tvs-da-sony\/\"},\"author\":{\"name\":\"Telinha\",\"@id\":\"https:\/\/staging.portaltela.com\/#\/schema\/person\/89d764bb518c9e861868915fca9f0e5d\"},\"headline\":\"TCL assume o neg\u00f3cio de TVs da Sony\",\"datePublished\":\"2026-03-31T15:14:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.portaltela.com\/noticias\/economia\/2026\/03\/31\/tcl-assume-o-negocio-de-tvs-da-sony\/\"},\"wordCount\":242,\"publisher\":{\"@id\":\"https:\/\/staging.portaltela.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/staging.portaltela.com\/noticias\/economia\/2026\/03\/31\/tcl-assume-o-negocio-de-tvs-da-sony\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.portaltela.com\/s.01k9qg2nzk6z9\/2026\/03\/bravia1.jpg\",\"keywords\":[\"ind\u00fastria\",\"inova\u00e7\u00e3o\",\"parcerias\",\"produ\u00e7\u00e3o\",\"tecnologia\",\"Televis\u00e3o\"],\"articleSection\":[\"Economia\",\"Neg\u00f3cios\"],\"inLanguage\":\"pt-BR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\/\/staging.portaltela.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.portaltela.com\/noticias\/economia\/2026\/03\/31\/tcl-assume-o-negocio-de-tvs-da-sony\/\",\"url\":\"https:\/\/staging.portaltela.com\/noticias\/economia\/2026\/03\/31\/tcl-assume-o-negocio-de-tvs-da-sony\/\",\"name\":\"TCL assume o neg\u00f3cio de TVs da Sony - 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A Bravia Inc. assumir\u00e1 o neg\u00f3cio de entretenimento dom\u00e9stico da Sony, incluindo pesquisa e desenvolvimento, design, fabrica\u00e7\u00e3o e suporte de dispositivos, como TVs Bravia, displays, projetores e equipamentos de \u00e1udio para casa. A Bravia Inc. ter\u00e1 sede no escrit\u00f3rio da Sony em Osaki, T\u00f3quio, e deve come\u00e7ar as opera\u00e7\u00f5es em abril de 2027, produzindo aparelhos com as marcas Sony e Bravia. A parceria busca utilizar a tecnologia de display, footprint de fabrica\u00e7\u00e3o, escala global e cadeia de suprimentos integrada da TCL para possivelmente reduzir pre\u00e7os. 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